In the BCG matrix, which category describes high growth but low market share?

In the BCG matrix, which category describes high growth but low market share?

• A. Cash Cow
• B. Star
• C. Question Mark
• D. Dog

Answer: (C)

On the BCG matrix, business units are plotted by growth rate and relative market share. The quadrant that combines high market growth with low market share describes units that operate in fast-growing markets but have only a small or weak share. This is the Question Mark. The label reflects the uncertain future: with the right investment and strategy, they can gain share and become Stars; without it, they risk fading away, becoming Dogs. In contrast, a Star has both high growth and high share, a Cash Cow has low growth but high share, and a Dog has low growth and low share.

On the BCG matrix, business units are plotted by growth rate and relative market share. The quadrant that combines high market growth with low market share describes units that operate in fast-growing markets but have only a small or weak share. This is the Question Mark. The label reflects the uncertain future: with the right investment and strategy, they can gain share and become Stars; without it, they risk fading away, becoming Dogs. In contrast, a Star has both high growth and high share, a Cash Cow has low growth but high share, and a Dog has low growth and low share.